MILAN, Italy – ZXMOTO, a new Chinese motorcycle brand founded by Zhang Xue, has officially launched its global expansion at EICMA 2025, unveiling a comprehensive range of motorcycles tailored for the European market. The brand is set to enter Europe next year with a diverse lineup covering multiple segments, from sportbikes to adventure tourers.

The Milan show served as the platform for ZXMOTO's European debut, showcasing the brand's technical development capabilities and strategic focus on the international market. Founder Zhang Xue shared his vision boldly, predicting that "within five years, half of the world's major manufacturers will be Chinese" .

Comprehensive Model Range Unveiled

The spotlight at the ZXMOTO stand was on the 820RR supersport model, powered by an 819cc three-cylinder engine that delivers 150 horsepower at 13,000 rpm. The bike will be available in three versions – 820RR, 820RR-R, and 820RR-RS – with the top RS variant capable of reaching 299 km/h and featuring a dry weight of 175 kg.

The same three-cylinder platform also underpins the 820R naked bike with 130 horsepower and the 820ADV adventure tourer producing 117 horsepower. The ADV version comes with a 19-inch front wire-spoked wheel and 17-inch rear, designed for both highway and rough terrain.

The brand displayed its four-cylinder offerings with the 500RR sportbike and 500F street naked, both featuring a 500cc inline-four engine producing 85 and 74 horsepower respectively. The 500F incorporates classic design cues with circular headlights, blending retro styling with modern performance.

Off-Road Specialization and Racing Ambitions

Demonstrating its off-road capabilities, ZXMOTO unveiled the 450 Rally, a 128-kg endurance motorcycle generating 60 horsepower, designed with Dakar Rally inspiration. The brand also showcased dedicated motocross models – the MX250 and MX450 – weighing 102 kg and 104 kg respectively, though release dates and pricing for these off-road models remain unannounced.

In a significant move toward international competition, ZXMOTO announced its entry into the World Superbike Championship (WSBK) for the 2026 season. The brand has partnered with the Italian Evan Bros Racing team, a triple championship-winning outfit, to operate their factory team.

Zhang Xue has set an ambitious three-year target: "first year on the podium, second year with a race win, and third year with the championship title".

European Market Strategy

When asked what Chinese brands still lack compared to established Japanese and European manufacturers, Zhang identified three key areas: brand reputation, development time ("sedimentation"), and engine technology. He acknowledged that building reputation takes decades, not years, and emphasized the need for longer development cycles to refine their products.

The entire ZXMOTO range is scheduled for introduction in Europe next year, marking a significant step in the brand's global expansion strategy.